November 2010 Archives

What happens when corporate culture is fun?

Posted on November 9, 2010 at 9:35 pm

While helping a client through a major rebranding exercise I dug deep down and looked at the brand essence or the soul of my clients company. Unearthing the spirit and vision is in my mind what helps towards cultivating and then building the framework of the culture you want.

In coaching this process I thought about a tour I did a few years back with 1-800 GOT-JUNK and remembered the feeling I had while being surrounded by passionate staff that truly embraced the vision of the company. This article (aside from the toxic chemical Kool -Aid reference – terrible stuff!) ‘Drinking the Kool-Aid‘ is a great reminder that yes some companies do get it and live and breathe it daily.

When wondering about your own companies culture and how to capture this essence I urge you to take a free 1-800-GOT-JUNK tour and simply experience it. I bet you will come back invigorated and ready to dig deep down into your own company’s soul and shake it up a bit:)

Let me know how it goes!